Ib, Cov yam ntxwv tshwj xeeb: Qhov "qhov zoo tshaj plaws" ntawm OLED thiab "mature stability" ntawm LCD
1. Txuj ci zoo ntawm OLED
Lub ntsiab kom zoo dua ntawm OLED yog nyob rau hauv nws tus kheej luminous yam ntxwv, uas ua kom pixel theem ywj siab tswj lub teeb yam tsis xav tau ib tug backlight module. Cov yam ntxwv no muab peb qhov zoo ntawm OLED:
Qhov zoo sib xws: OLED pixels tuaj yeem muab tua tag nrho, nthuav tawm qhov tseeb 'dub ntshiab', nrog qhov sib piv ntawm lab, deb tshaj li ntau txhiab qib ntawm LCD.
Ultra nyias thiab yoog raws: OLED muaj cov qauv yooj yim, nrog cov tuab uas tuaj yeem tswj tau hauv 1 hli, thiab txhawb kev hloov pauv thiab nkhaus tsim, muab cov kev muaj peev xwm rau cov ntaub ntawv tshiab xws li cov ntxaij vab tshaus thiab cov ntxaij vab tshaus curled.
Cov lus teb ceev ceev thiab kev siv hluav taws xob tsawg: OLED lub sijhawm teb mus txog qib microsecond, thiab cov duab dynamic tsis muaj dab; Thaum tso saib cov ntsiab lus tsaus, tua cov pixels tuaj yeem txo qis kev siv hluav taws xob.
2. Qhov "Irreplaceability" ntawm LCD
Txawm hais tias OLED ua rau kev ua tau zoo, LCD tseem tuav txoj haujlwm tseem ceeb vim nws cov cuab yeej paub tab thiab kev ruaj ntseg
Lub neej ntev thiab kev ntseeg tau: LCD txais cov khoom siv tsis zoo, nrog lub neej ntev ntawm kaum tawm txhiab teev thiab tsis muaj kev pheej hmoo ntawm kev tshuaj ntsuam hlawv -hauv, haum rau ntev - lub sij hawm cov xwm txheej zoo li qub (xws li kev soj ntsuam cov ntxaij vab tshaus thiab cov cim hluav taws xob).
Tus nqi kom zoo dua: LCD thev naus laus zis yog qhov paub tab, kev lag luam saw tau ua tiav, thiab tus nqi tsuas yog 1/3 txog 1/2 ntawm tib qhov loj OLED, ua rau nws muaj kev sib tw kiag li hauv nruab nrab mus rau qis kawg.
Ci ntsa iab thiab pom sab nraum zoov: LCD backlight module tuaj yeem muab qhov ci siab dua (xws li cov ntxaij vab tshaus sab nraum zoov mus txog 1000 nits), thiab nws qhov pom tau zoo dua OLED hauv lub teeb muaj zog.
2, Daim ntawv thov scenario: "Kev sib tw tsis zoo" ntawm OLED thiab LCD
1. "High end penetration" ntawm OLED
OLED tau dhau los ua qhov tseem ceeb hauv - qhov loj me xws li smartphones. Xyoo 2023, qhov nkag mus ntawm OLED hauv cov xov tooj smartphones yuav dhau 50%, thiab nws xav tias yuav ncav cuag 62% los ntawm 2026. Nws qhov zoo nyob hauv:
Cov qauv zoo tshaj plaws los ua qauv nrog OLED cov ntxaij vab tshaus los ntawm qib siab -kawg hom xws li Apple thiab Samsung los txhim kho cov duab zoo thiab cov neeg siv kev paub.
Lub tswv yim tsim tau tsav: Folding screen xov tooj (xws li Samsung Galaxy Z Fold series) thiab nkhaus npo xov tooj (xws li Huawei Mate series) cia siab rau cov yam ntxwv hloov tau ntawm OLED.
2. LCD's "nruab nrab mus rau qis kawg persistence"
Hauv thaj chaw nruab nrab (cov ntsiav tshuaj, laptops) thiab qhov loj me (TVs, saib), LCD tseem yog qhov kev xaiv tseem ceeb:
Kev lag luam nruab nrab: Hauv xyoo 2023, qhov nkag mus ntawm OLED hauv cov ntsiav tshuaj thiab laptops yuav tsawg dua 2%, thiab nws yuav tsum ncav cuag li 14% hauv 2028. LCD tseem yog qhov kev xaiv zoo tshaj plaws rau cov khoom nruab nrab mus rau qis kawg vim nws cov nqi kom zoo dua thiab ruaj khov.
Kev ua lag luam loj: Hauv xyoo 2023, OLED TV xa khoom tsuas yog suav txog 2.72% ntawm lub khw TV thoob ntiaj teb, thaum LCD TVs tseem yuav nyob 93% ntawm thaj chaw xa khoom. Loj loj OLED vaj huam sib luag yog kim thiab tsis tshua muaj yield, ua rau lawv nyuaj rau nrov nyob rau hauv lub sij hawm luv luv.
3. Qhov "kev ua haujlwm tshwj xeeb zoo" ntawm LCD nrog cov lej tawg
Lub LCD tawg (xws li segmented LCD) tau mob siab rau tso saib cov cim yooj yim lossis cov lej (xws li lub tshuab xam zauv, hluav taws xob saib, cov khoom siv hauv tsev tswj vaj huam sib luag), thiab nws qhov zoo yog:
Kev siv hluav taws xob tsawg tsawg: Lub kaw lus LCD tsuas yog siv lub zog thaum xav tau rau cov zaub, nrog kev siv hluav taws xob tsawg tsawg, ua rau nws tsim nyog rau cov khoom siv roj teeb.
Tus nqi qis heev: Cov qauv ntawm cov lej tawg LCD yog qhov yooj yim, thiab cov nqi tsim khoom tsuas yog 1/10 lossis txawm tias qis dua OLED, tsis tas yuav muaj kev tsav tsheb nyuaj.
Environmental adaptability: Lub disconnected LCD tuaj yeem ua haujlwm ntawm huab cua kub xws li -40℃mus rau 85 degree, thiab tsis hnov tsw rau cov av noo thiab kev co, ua rau nws tsim nyog rau kev lag luam tswj, khoom siv sab nraum zoov, thiab lwm yam xwm txheej.
3, Tus nqi thiab kev lag luam Ecology: Lub 'Scale bottleneck' ntawm OLED
1. Cov nqi sib tw ntawm OLED
Cov laj thawj rau tus nqi siab ntawm OLED suav nrog:
Tus nqi ntawm cov khoom siv: OLED cov ntaub ntawv organic (xws li lub teeb- emitting txheej thiab kis tau tus mob khaubncaws sab nraud povtseg) account rau ntau tshaj 30% ntawm tag nrho cov nqi vaj huam sib luag thiab yuav tsum tau precision vapor deposition txheej txheem, uas ua rau cov yield qis.
Cov cuab yeej siv peev: OLED cov kab ntau lawm peev yog 2-3 npaug ntawm LCD, thiab kev siv thev naus laus zis tau nrawm, ua rau cov khoom lag luam poob qis.
Kev lag luam tsis txaus ntawm cov nplai: Txawm hais tias qhov kev loj hlob sai ntawm OLED kev lag luam (txog $ 42.4 nphom hauv 2022), qhov kev faib ua feem ntawm thaj chaw xa khoom tsuas yog 6.8%, qis dua li 93% ntawm LCD.
2. Lub "nqi moat" ntawm LCD
LCD consolidates nws cov nqi kom zoo dua los ntawm cov hauv qab no:
Kev siv thev naus laus zis los txo cov nqi: LCD thev naus laus zis tau hloov kho tas li (xws li Mini LED backlight thiab quantum dot thev naus laus zis), uas txhim kho cov duab zoo thaum txo nqi.
Kev lag luam saw kev koom ua ke: Suav Mainland tau suav txog ntau dua 60% ntawm lub ntiaj teb LCD tsim muaj peev xwm, ua tiav cov saw hlau ua tiav thiab txo cov nqi tsim khoom ntxiv.
Kev tsim khoom loj: LCD vaj huam sib luag cov chaw tsim khoom sib faib cov nqi ruaj khov los ntawm cov khoom loj-, thiab tus nqi ntawm ib thooj txuas ntxiv txo qis.
